For anyone working with high-end food and drink—from luxe retailers and gourmet cafes to speciality distributors—the Speciality & Fine Food Fair (SFFF) is the definitive showcase. Each September in London, this event brings together artisan producers, premium brands, industry buyers, and trend-setters. With decades of heritage and a reputation for excellence, the Fair remains the go-to marketplace for anyone seeking the best in quality, provenance, and innovation.
Read on to immerse yourself in artisan excellence, gourmet networking, and inspiration that will elevate your business.
Why this fair is essential
The Speciality & Fine Food Fair is renowned for blending discovery, celebration, and commerce through its curated showcase. It features:
- Hundreds of small-batch British producers, plus over 700 international exhibitors
- Buyers from luxury retailers, farm shops, chefs, importers, and hospitality professionals
- Live tastings, chef demos, awards, and the Pitch Live stage, where producers pitch directly to major retailers
If your goal is to elevate your offering with characterful products or source from the best artisans, this is the place to be.
Event details: venue, date and schedule
- Dates: 9–10 September 2025 artsderbyshire.org.uk+8specialityandfinefoodfairs.co.uk+8lhmagazine.co.uk+8
- Venue: Olympia London, Hammersmith Road, W14 8UX foodanddrink.scot+1artsderbyshire.org.uk+1
- Opening hours:
– Day 1: 09:30–16:30 (last entry 16:00)
– Day 2: 09:30–16:00 (last entry 15:00) specialityandfinefoodfairs.co.uk
This relaxed morning start builds energy through the day, allowing plenty of time for tastings, networking, and IdeaSpark inspiration.
Entry cost & attendance rules
- Free to attend for buyers and foodservice professionals with approved credentials
- Suppliers wishing to attend in a non-buyer capacity must purchase a ticket or register—vetting ensures the event remains trade-focused foodanddrink.scot+7lhmagazine.co.uk+7specialityandfinefoodfairs.co.uk+7specialtyfood.com
- Exhibitors pay stand fees and opt into Pitch Live or the SFFF Awards package
If your role involves buying for a boutique, hospitality venue, or specialist store, this show is free and open—but be prepared to provide trade credentials at registration.
Where to stay and how to get there
Located in west London, Olympia is well-served by transport and accommodation options:
- By Tube: Shepherd’s Bush Central Line and Kensington (Olympia) Overground
- By road: On-site parking and easy access to the M4 and A4
- Nearby hotels:
– Shaftesbury Premier Shepherd’s Bush (budget-friendly)
– Novotel London West (modern mid-range)
– K West Hotel & Spa (upmarket, creative vibe)
Staying nearby gives you extra recovery time, especially if your visit extends over two days.
Highlights & experiences
1. Artisan & premium exhibitor showcase
Explore hundreds of stands featuring distinctive products: charcuterie, speciality cheese, rare honey, craft gin, botanical mixers, olive oils, sauces, ethically sourced confectionery, vegan deli options—and people behind the flavours.
2. Pitch Live stage
Watch innovators pitch their products live to buyers from Selfridges, Ocado, Booths, and more. This platform offers exposure and feedback for entrants—and inspiration for buyers specialityandfinefoodfairs.co.uk+1artsderbyshire.org.uk+1travel2fair.com+1expostandzone.com+1.
3. Speciality & Fine Food Fair Awards
Award categories include Rising Star Producer and Best Product Innovation. Winning enhances brand position and gets immediate press visibility.
4. Food for Thought stage
Listen to chefs, buyers, brand founders, sustainability experts, and innovation analysts unpack key trends—organic, regenerative agriculture, plant-based ingredients, retail channel strategies, and export tactics.
5. Live tastings and demos
Taste at dedicated zones: Chocolate Tasting Bar, Ceramics cheese counter, Gin and Spirit sampling, seasonal pairings, plus artisan bread and pastry stations.
6. Start‑Up Village
Ideal for emerging brands—exhibitors here benefit from mentorship, boot camp coaching, and extra visibility for early-stage products specialityandfinefoodfairs.co.uk.
7. Buyer Exclusive networking
Hosted receptions, breakfast meet‑ups, and exclusive lounges facilitate relationship-building in a relaxed, quality setting.
Key benefits of attending
- Discover exclusive, premium products that stand out in retail or hospitality
- Stay ahead of consumer trends, from plant-based to sustainability and luxury gifting
- Build trusted supplier relationships without chasing online leads
- Support local and small producers while maintaining quality
- Enhance your offering’s story, with origin, provenance, maker insights
- Grow your own brand, if exhibiting—gain press, buyer contact, and customer feedback
Who will benefit most
- Buyers for farm shops, delis, fine-food retailers
- Cafe, restaurant, pub, and hotel menu procurement teams
- Online speciality food platforms and subscription services
- Suppliers sourcing small-volume, high-uniqueness ingredients
- Retail consultants and category managers
- Artisan producers looking to expand into UK retail or hospitality
How to optimise your visit
- Review exhibitor list and agenda before arrival
- Plan your tastings and demos, but leave space for discovery
- Bring trade credentials, business cards, and notes
- Attend Food for Thought sessions at peak times
- Explore Pitch Live and Awards announcements early
- Allow time for match-building in lounge zones
- Follow up swiftly with contacts post-show
Final word
The Speciality & Fine Food Fair is not just about tasting great produce—it’s a strategic event for showcasing, sourcing, selling, and celebrating quality food and drink. Whether you’re a buyer wanting to differentiate, a restaurateur searching for unique ingredients, or a producer ready to scale, this Fair offers inspiration, connection, and impact.
Two days at Olympia could elevate everything from your retail shelves to your brand story.
Book Your Ticket Now
Don’t miss this chance to source the finest in artisan food and drink. Register today for your pass to the Speciality & Fine Food Fair:
👉 Visit here to book your ticket for Speciality & Fine Food Fair 2025